by Dani Johnson
Having the privilege of training thousands of people from hundreds of companies who market a huge variety of products and services, you can imagine the great disparity of answers I get when I ask the question, “What are you really marketing?” Let’s see if you have the right answer? If you do, you can avoid years of frustration and become one the top marketers in your industry, leaving others in the wake of your record breaking production.
In a typical live training or conference call we have business people who market nutritional products, legal services, travel, insurance benefits, telecommunications, jewelry, housewares, software, electricity, financial services, asset protection, video email, music, movies, skin care, cleaning products, pet food as well as doctors, lawyers educators and other professions. You can only imagine the myriad of answers we get when we ask such a diverse group “What are you really marketing?” and “what is the thing that you are focusing on while marketing that particular product or service?”
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